The Work: During our time at the internal agency at Keurig Dr Pepper, we were tasked with creating a new sparkling water. As it turns out the world of sparkling water is actually quite…flat. Just the same flavors repackaged and rebranded, over and over again. We’re not pointing fingers. It’s hard to find inspiration in the monotony of everyday life. And that’s exactly why we looked elsewhere. Alora was a boldly flavored water that took inspiration from ingredients around the world. Hannah designed the brand (logo by Colin Gillespie), and Eli produced and shot these photos that would be used for paid and organic social and their website launch.