Truly Seltzer

Summer Lifestyle

The Scope: photography, creative direction, styling, social content, stop-motion, website imagery 

The Work: To show the world that Truly is the perfect beverage for any summer gathering, the team tapped into Vambora’s expertise for beverage and lifestyle to create tasty summer scenes. We created a combination of evergreen and social assets for paid and organic promotion as well as targeted ads for product launches and campaigns with creative that gave Truly a starring role in summer refreshment.

PHOTOGRAPHY & CREATIVE DIRECTION

VAMBORA CREATIVE

PRODUCTION & CASTING

GOODGIRL PRODUCTIONS

ASST. STYLIST

MONICA OLMAN

FIRST A.C.

HECTOR REBELLION

PRODUCTION ASST.

FRANKIE CORDOBA

WARDROBE ASST.

VALERIA COLE

HAIR & MAKE-UP

PEGGY MACKEY

ASST. HAIR & MAKE-UP

SUZANNY CARDOSA

A hand reaches into a cooler of Truly Seltzers.
Truly Vodka Seltzer is laying on a towel by a pool.
Hands cheer-sing cans of Truly Lemonade.
Truly popsicles on a pool float with ice.
Two people cheer-sing Truly popsicles.

Bright Vibes & Summer Fun

Cans of Truly are passed around a bbq.
Woman drinks wild berry Truly seltzer at a party.
People are cheersing Truly seltzers at a summer dinner party.
Truly Vodka Seltzer is on a dinner table at a summer party
Two friends in a pool drinking Truly seltzers
A Truly can is cracked open as a woman is floating in a tube in a pool
Stacks of Truly Seltzer cases on a cooler outside
Cans of Truly seltzer on a towel poolside
Friends in a pool drinking Truly seltzer
Two friends at beach cheersing Truly seltzers
Group of young adult friends with their feet in the pool. They're extending their arms hands out to cheers a truly hard seltzer.
Young adult woman relaxing on a beach chair in her hot pink bikini. She holds a can of truly in her hand.
Friends hanging out in a pool drinking Truly seltzers
Friends hanging out on a lifeguard stand drinking Truly seltzers
Friends hanging out at the beach drinking Truly seltzers

Winter Lifestyle

Scope: photography, creative direction, styling, social content, stop-motion, website imagery 

The Work: The fun doesn’t stop after Summer ends. With such a variety of flavors, we wanted to showcase how Truly is the perfect beverage for any occasion, from cozy nights by the fire to festive holiday parties with friends and family. We worked closely with a great team of creatives to build a series of images that capture the essence of their brand year-round. The end result is a collection of images that embodies the spirit of Truly Hard Seltzer and all the moments it can make special.

PHOTOGRAPHY & CREATIVE DIRECTION

VAMBORA CREATIVE

PRODUCTION & CASTING

GOODGIRL PRODUCTIONS

STYLIST

SUZANNE LEE

FIRST A.C.

MONTGOMERY SHERIDAN

SECOND A.C.

AMELIA INGRAHAM

PRODUCTION ASST.

MASON MASHTARE

WARDROBE

MEREDITH GOODWIN

HAIR & MAKE-UP

BREEANNA NICHOLS

ASST. HAIR & MAKE-UP

RACHEL ROUTHIER

ASST. STYLIST

JAIA COLOGNESE

Four cans of Truly seltzer on top of a cooler with stickers
A can of Truly seltzer next to a bonfire with a marshmallow coming out of the can
A man holds a can of cherry Truly seltzer
Truly holidays seltzers on a gold tray with ornaments
A man cracks open a can of Truly seltzer next to a bonfire
A holiday cocktail made with Truly vodka and seltzer
A gift of Truly holiday seltzers with a bow on top
A group of friends at a party drinking Truly seltzer in front of rainbow tinsel
A table at a party with Truly seltzer, vodka, confetti and polaroids on it

Holidays & Fall Festivities

A person opens a fridge full of Truly seltzer and grabs a can
Truly vodka seltzers on a table at a new year's eve party
coffee table with a bottle of truly vodka and a cocktail. there are polaroids on the table of the evening, along with confetti. There is a blue velvet couch coming off the frame with a woman's leg with a fuzzy feathery black shoe.
Woman holding Truly Vodka Seltzer with hand in the air.
Two guys playing pool and drinking truly hard seltzer
Friends drinking Truly holiday seltzer in the snow